Sweeney’s Café

Identity & Branding, Print

Rebrand proposal

Sweeney’s café is located at the entrance to the Student Union, nestled in the heart of La Trobe University’s Bendigo campus. The cosy hangout serves a delicious range of hot pies and freshly made sandwiches. They also offer coffee on-the-go for uni goers who need to quickly dash off to class. Sweeney’s required a revamped logo complete with style guide. The updated branding needed to appeal to both students and lecturers as the primary customers. Newly designed business cards, letterhead, envelopes and with compliments slips form the proposed business collateral.

Client: Bendigo Student Association, La Trobe University 2011

Stationery design
Style Guide

2-sweeneys_logo_colourpalette 3-sweeneys_logo_alternate_colours

4-sweeneys_logo_red_colour_mockup 5-sweeneys_businesscards_letterhead_mockup 6-sweeneys_withcomps_envelope_mockup 7-sweeneys_stationery_mockup



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Graphic designer and illustrator based in Bendigo, Australia.